Why UX Design?
Because UX lives in our everyday actions
From buying your morning coffee, to Citymapping your way home from an event, simplicity is key.
Creating smooth experiences and real impact is a great way to spend a day, if you ask me
My Design Ethos?
Listen with intent.
My approach is rooted in user-centred design, focused on understanding real user needs and designing for confidence and clarity over time.
I’m not the loudest voice in the room, and I’ve learned that listening is my strength. It leads to designs that are considered, not just finished.
My Design Superpower?
Being wildly adaptable, thanks to startup life.
Generalists can get a bad rep, but working across so many areas has deepened my understanding of how design connects with users, teams, and business goals.
It’s made me a more thoughtful, flexible designer.
How about a Non-Design Superpower?
Coined "Cafe culture girl" of 2024. I'm a magpie when it comes to aesthetic cafes! Put me anywhere and I will find a cute cafe to visit
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